It wasn’t very long ago that a fellow attendee at an INFORMS conference looked at my badge and asked, “So, what does FEE-Co do?” I could only smile at such a humbling question because it reminded me of the marketing challenge I face every day: Everyone knows the FICO Score and its burgeoning role in consumer lending, but only real analytics cognoscenti know that FICO has also been a leader in analytics, AI and optimization software for decades.
