News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

Study Reveals Hidden Economic Cost of Sponsored Content for Social Media Influencers
News Release

BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement.

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OpenAI’s New Stargate Project and China’s DeepSeek: Goliath vs. David
Media Coverage

On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.

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Resign or stay? Federal workers are on the clock — Here’s how decision-analysis tools can help
Media Coverage

Living in limbo: An estimated 2 million U. S. federal employees were thrust into a decision they did not seek to make. A deadline from the Trump Administration was halted last week, and is now in the hands of a judge. When a deadline is set those employees will have to make a high-stakes choice: Take a buyout and resign, or they can choose to stay in an uncertain job environment, including the possibility of being laid-off or having significant changes in work duties or leave with a buyout. This current reprieve gives these federal employees a little more time, but the fundamental question for each of them remains: What’s the right move for your career and future?

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

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Vacation Time! New Research Uses Characteristics of Consumers to Segment Buyers and Offer Personalized Prices and Perks

Vacation Time! New Research Uses Characteristics of Consumers to Segment Buyers and Offer Personalized Prices and Perks

News Release, July 12, 2022

BALTIMORE, MD, July 12, 2022 – A “normal” version of life is returning in the wake of the COVID-19 pandemic that includes travel and vacations. New research in the INFORMS journal Manufacturing & Service Operations Management predicts demand for multiple types of hotel rooms based on guest characteristics, travel attributes and room features. This methodology delivers insights on segmentation, classifying each guest into segments (or a mixture of segments) based on their characteristics.

Ukraine struggles to get its wheat to the world

Ukraine struggles to get its wheat to the world

DW, July 11, 2022

Ukraine can't export most of its grain due to a Russian blockade of its Black Sea ports. As the new harvest season starts, fears grow that much grain needed in Africa and the Middle East will go to waste.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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