INFORMS Releases

BALTIMORE, MD, September 11, 2024 – Online dating sites have become one of the more popular means for people to meet each other and explore the potential for a romantic relationship. But did you know that it’s the size of the online dating pool that could make or break your own quest for love?

BALTIMORE, MD, August 5, 2024 – In spring 2021, during the height of the COVID-19 pandemic, one of Germany’s 16 federal states instituted an ad ban, forcing retailers to stop all print advertising in that state for three weeks. The state did so under the assumption that such a ban would limit contacts during the pandemic. However, banning print advertising is also being discussed as a way to conserve natural resources, including the paper and water required to produce printed advertising materials, and a way to help reduce carbon emissions.

BALTIMORE, MD, July 29, 2024 – Generative artificial intelligence (AI) platforms such as Open AI’s GPT-3.5 and GPT-4 have provided many new ways for researchers to better understand consumer behaviors and preferences, but one question that has yet to be answered is whether these large language models (LLMs) can accurately mimic human responses on matters of consumer preference.

BALTIMORE, MD, June 18, 2024 –

EDITOR’S NOTE: Decision Science Digest is a periodic communique highlighting recent peer-reviewed research published by INFORMS, the largest association for the decision and data sciences, across its 17 journals. This issue highlights four press releases based on the findings of new peer-reviewed articles.

• Tailoring Ads to Consumers: How Facial Expression Software is Streamlining the Process (INFORMS journal Management Science)
• Teaming Up to Reach a Goal: New Research Proves Social Ties Improve Long-Standing Success (INFORMS journal Management Science)
• Predicting Deliveries: Fostering Trust with Consumers So They Buy Again, A New Model to Nail Down Product Delivery Dates (INFORMS journal Manufacturing & Service Operations Management)
• The Tesla Effect! The Impact of EV Charging Locations on Local Businesses (INFORMS journal Manufacturing & Service Operations Management)

BALTIMORE, MD, June 18, 2024 – Advertising has long been known to depict a virtual reality of life leading some people to expect more out of life than is practical. This is driven by idyllic imagery and storytelling, among other techniques such as an emphasis on materialism.