News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Enhancing Value By Evaluating Health Care Services

Enhancing Value By Evaluating Health Care Services

Health Affairs, November 1, 2021

As we continue to move forward through the COVID-19 pandemic, Americans grapple with the enormous strain on humanity and the health system. We are presented with the challenge—and opportunity—of asking how health care can adapt to provide more efficient methods of addressing the needs of patients, fostering resiliency and preparedness for the future, and providing higher-value care. For decades, the field of economics and outcomes research has designed and deployed methods to conduct clinical and economic evaluation of health interventions. These tools serve as an important foundation to derive information on value and efficiency across the health care system.

Why remap Illinois when the redrawn map is even worse?

Why remap Illinois when the redrawn map is even worse?

Daily Herald, October 31, 2021

The Illinois remapping committee posted a blatantly gerrymandered Illinois congressional map on Oct. 15. Our research group scored the map across multiple fairness metrics and found all but one clearly indicating gerrymandering.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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