News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

Read More
The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

Read More
How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

Read More

Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

What are you looking for?

Type of Content
Topic
Wreaking Havoc on Academic Publishing

Wreaking Havoc on Academic Publishing

Inside Higher Education, May 14, 2024

Without changes, thousands of academic papers could be sent to chatbots as reviewers without the knowledge of the authors, Cynthia Rudin warns.

New Research Finds Statewide Menthol Cigarette Bans Backfire

New Research Finds Statewide Menthol Cigarette Bans Backfire

May 8, 2024

BALTIMORE, MD, May 8, 2024 – Because public health experts have determined that menthol-flavored cigarettes pose higher health risks to smokers than non-menthol varieties, policymakers for years have considered banning menthol. Most of the measures taken to date have been at the state level, but new research suggests that this approach has backfired. The better alternative, researchers suggest, is a higher tax on menthol cigarettes, or a national ban at the federal level.

Disney World Implements Psychological Tricks To Lure Guests Into Ride Queues

Disney World Implements Psychological Tricks To Lure Guests Into Ride Queues

Disney Dining, May 6, 2024

Though every part of a Disney World vacation is meant to be magical, most frequent visitors to the parks can think of at least a few things about a Disney trip that are anything but magical. Perhaps one of the most agreed upon of those things is waiting in line for a ride or attraction.

Subject Matter Experts in

Supply Chain

View list of experts

Subject Matter Experts in

Healthcare

View list of experts

INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

Access OR/MS Today Magazine

Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

Access Analytics Magazine