News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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Why Lack of Cold Storage Could Hamper COVID Vaccine Distribution

Why Lack of Cold Storage Could Hamper COVID Vaccine Distribution

The Star, October 27, 2020

Kenya is among countries that will be required to improve cold chain networks to meet the storage demands of a Covid-19 vaccine. Experts say refrigeration requirements have cast doubt on the ability to access the vaccine to more than three billion people. As a result, the poor who are among the hardest hit by Covid-19 are likely to be the last to be reached by the vaccine.

China Dominates the Pandemic PPE Market. What Dose That Mean for U.S. as Virus Surges?

China Dominates the Pandemic PPE Market. What Dose That Mean for U.S. as Virus Surges?

PBS, October 27, 2020

During the coronavirus pandemic, the world has become reliant on personal protective equipment, or PPE. Most of this essential gear, from masks to gowns to goggles, comes from China -- and experts in the U.S. say this foreign dependence is problematic. Bur for now, the country where the virus originated is producing much of what's needed to fight it off. Special correspondent Patrick Fok reports.

COVID-19 Vaccine Distribution Should Consider Both Demand and Supply

COVID-19 Vaccine Distribution Should Consider Both Demand and Supply

The Hill, October 27, 2020

States have been working hard on developing COVID-19 vaccine distribution plans. By the time the vaccine becomes available, about 1 in 4 people in the country may have recovered from COVID-19 and therefore be partially immune, and others who need the vaccine most may avoid it. The distribution plans should therefore address both possible immunity and vaccine reluctance as demand-side issues.

Voting Amid a Global Pandemic: Why Lines May Still be Long at the Polls and How to Counteract it

Voting Amid a Global Pandemic: Why Lines May Still be Long at the Polls and How to Counteract it

Medium, October 27, 2020

The long-anticipated 2020 General Election, which was already going to be a show of the ages, is coupled with a global outbreak of the COVID-19 virus. When voter turnout is as high as it is expected to be this year, the lines, or queues in the data science world, can become long — sometimes very long. The spring Presidential primary election in my home state of Wisconsin occurred during the statewide “stay-at-home” order associated with the pandemic, and many polling locations experienced long queues. Election officials are bracing for these queues to be even longer on November 3 when voter turnout will be much higher than it was for the primaries.

Hospitalization of COVID Patients Surge Across US

Hospitalization of COVID Patients Surge Across US

Financial Times, October 27, 2020

Hospitalisations of Covid-19 patients are surging across the US, leading to a shortage of medical staff and threatening to force state governors to make difficult decisions about rationing access to intensive care. New field hospitals were being opened from the Wisconsin state fair grounds to the El Paso Convention Center in Texas, as US Covid-19 cases surged to an all-time high a week before the presidential election.

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