BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement.
On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.
Living in limbo: An estimated 2 million U. S. federal employees were thrust into a decision they did not seek to make. A deadline from the Trump Administration was halted last week, and is now in the hands of a judge. When a deadline is set those employees will have to make a high-stakes choice: Take a buyout and resign, or they can choose to stay in an uncertain job environment, including the possibility of being laid-off or having significant changes in work duties or leave with a buyout. This current reprieve gives these federal employees a little more time, but the fundamental question for each of them remains: What’s the right move for your career and future?
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Drones are a welcome delivery approach for today's consumers but there are challenges both on the regulatory and the geographic fronts, according to a study in INFORMS journal Transportation Science.
Researchers from the U.S. Army and North Carolina State University have developed a computational model that can be used to expedite military operations aimed at evacuating noncombatants, disaster response or humanitarian relief.
Big, emerging trends are driving the so-called analytic trend in business. They are behavioral science, data science (the machine-learning revolution) and addressable technology (the ability to reach individual consumers with personalized marketing messages), Seethu Seetharaman said at a recent event in Minneapolis titled “Got Algorithm?”
With federal officials warning there will be a rapid spread of the coronavirus in the U.S., there were heightened concerns in Connecticut Wednesday about the state’s readiness to respond to the virus.
A standard assumption in business is that you get a discount for buying in quantity. Someone buying 1,000 widgets would reasonably expect to pay less per widget than someone buying 100. At the very least, the bigger-volume buyer wouldn’t expect to pay more per widget.
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