News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

AI Thinks Like Us – Flaws and All: New Study Finds ChatGPT Mirrors Human Decision Biases in Half the Tests
News Release

BALTIMORE, MD, April 1, 2025 – Can we really trust AI to make better decisions than humans? A new study says … not always. Researchers have discovered that OpenAI’s ChatGPT, one of the most advanced and popular AI models, makes the same kinds of decision-making mistakes as humans in some situations showing biases like overconfidence of hot-hand (gambler’s) fallacy yet acting inhuman in others (e.g., not suffering from base-rate neglect or sunk cost fallacies).

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In 2025, you can’t have an effective democracy without data literacy
Media Coverage

You are swimming in an ocean of data and don’t even realize it. All around you are invisible amounts of data that would be staggering to try to comprehend. Thousands of smartphones and smart devices are talking to, sending and downloading vast amounts of data, video, audio, words, numbers, images, you name it. Everything from the latest movie on Netflix to someone’s radiology results from a cancer screening.

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Shell Shocked: How Small Eateries Are Dealing With Record Egg Prices
Media Coverage

Mom-and-pop businesses are trying to adapt to the soaring cost of eggs. The owners of four egg-centric restaurants across the country show how they are coping with this threat to their livelihoods.

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Public Affairs Coordinator
INFORMS
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[email protected]
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INFORMS in the News

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In the fight against human trafficking, industrial engineers can help

In the fight against human trafficking, industrial engineers can help

News @ Northeastern, February 8, 2019

Kayse Lee Maass, an INFORMS member and assistant professor of mechanical and industrial engineering at Northeastern University, believes engineers have tools that can help fight human trafficking. The same techniques used to model supply chains or plan media campaigns can be adapted to find ways to disrupt trafficking networks or organize support services for survivors.

Machine learning can improve the process for identifying consumer needs

Machine learning can improve the process for identifying consumer needs

Market Business News, February 8, 2019

New research in the INFORMS journal Marketing Science has found that machine learning can really improve the process of identifying consumer needs. Consumer brands globally have long used old-fashioned focus groups. They have also used surveys and interviews to gauge consumer needs, wants, and desires. They have used them as part of the processes that include marketing, sales, and product development.

Can machine learning deliver critical market insights on consumer needs faster and cheaper?

Can machine learning deliver critical market insights on consumer needs faster and cheaper?

News Release, February 7, 2019

CATONSVILLE, MD, February 7, 2019 – Consumer brands have long used old-fashioned focus groups, interviews and surveys to best gauge consumer wants, desires and needs as part of processes that range from product development, to marketing and sales. As machine learning and artificial intelligence (AI) have emerged, there is an increasing interest in the ability to harness these solutions to save time and money, and to yield more reliable consumer insights.

When the insurance company monitors your driving in real time does it help?

When the insurance company monitors your driving in real time does it help?

News Release, February 6, 2019

CATONSVILLE, MD, February 6, 2019 – The traditional model for setting auto insurance premiums has been to base rates on the motorist’s driving history, age, gender and even marital status (in some states). Thanks to new technological options, insurance companies and motorists have started to work together to give the insurance companies access to better data on an individual driver’s risk level, and give the same driver a sense of greater control over how much he or she will pay in insurance premiums.

2019 INFORMS Business Analytics Conference: Industry 4.0

2019 INFORMS Business Analytics Conference: Industry 4.0

KD Nuggets, February 5, 2019

With analytics driving and impacting nearly every industry today, it is ever-more essential and challenging to stay current in this rapidly moving field. The 2019 INFORMS Conference on Business Analytics and Operations Research offers a rich experience for Analytics professionals and other business leaders to learn from and network with leading experts and professionals at the epicenter of the evolution of data science.

Subject Matter Experts in

Supply Chain

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Subject Matter Experts in

Healthcare

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