Nor1 to introduce innovative machine learning pricing methodology at INFORMS 2017 Business Analytics Conference
Nor1's Vice President, Technology, Kirby Bosch and Senior Vice President, Global Gaming, Pavan Kapur will illustrate this leading-edge approach during their presentation "Practical Approaches Using Customer Web Behavior to Maximize Hospitality and Gaming Revenue" at the INFORMS 2017 Business Analytics Conference, Caesars Palace, Las Vegas. This informative session will focus on the business opportunity for individualized pricing as well as the technology stack needed to put the practice into production. It will also highlight the use of machine learning algorithms to calculate consumer price elasticity in real time to boost hotel room revenue.