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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

AI-Powered Tech Supercharges Ocean Cleanup, Boosting Plastic Collection by 60%
News Release

BALTIMORE, MD, April 23, 2025 – As plastic pollution in the world’s oceans reaches critical levels, groundbreaking new research reveals how artificial intelligence-driven algorithms can dramatically accelerate plastic waste removal – boosting efficiency by more than 60%.

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China’s rare earth minerals power the modern world. Banning their export could destroy it
Media Coverage

Beijing has a virtual monopoly on rare earth minerals—the materials that power everything from military planes to your electric toothbrush.

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Trump’s tech tariff confusion
Media Coverage
The Trump administration’s back-and-forth moves on tariffs for technology products are stirring confusion in a sector heavily reliant on global supply chains.  
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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Disney’s deep dive on personality research, and its potential implications for brand marketers

Disney’s deep dive on personality research, and its potential implications for brand marketers

Street Fight, April 12, 2017

A few of Mickey Mouse’s pals within a division of The Walt Disney Company have been working on a method to better target marketing by learning more about consumers’ personalities. Research scientist Maarten Bos has worked on ways to better understand audience personality and how ads can be tailored to them based on the images used, a topic he presented on at the recent 2017 INFORMS Business Analytics Conference.

Can tailoring ads help brands increase customer loyalty?

Can tailoring ads help brands increase customer loyalty?

Loyalty 360, April 11, 2017

Maarten Bos, a research scientist at Disney Research, helped conducted studies - which were the topic of his presentation at the 2017 INFORMS Business Analytics Conference - about tailoring ads that are both appealing and effective. Personality types vary, which suggests that tailored advertisements may be appealing and effective. In a series of studies, Bos helped investigated both the image preferences of individuals as well as responses to a personality questionnaire.

Nor1 to introduce innovative machine learning pricing methodology at INFORMS 2017 Business Analytics Conference

Nor1 to introduce innovative machine learning pricing methodology at INFORMS 2017 Business Analytics Conference

Hospitality Net, March 23, 2017

Nor1's Vice President, Technology, Kirby Bosch and Senior Vice President, Global Gaming, Pavan Kapur will illustrate this leading-edge approach during their presentation "Practical Approaches Using Customer Web Behavior to Maximize Hospitality and Gaming Revenue"  at the INFORMS 2017 Business Analytics Conference, Caesars Palace, Las Vegas. This informative session will focus on the business opportunity for individualized pricing as well as the technology stack needed to put the practice into production. It will also highlight the use of machine learning algorithms to calculate consumer price elasticity in real time to boost hotel room revenue.

Rainmaker to present total revenue management approach for casino hotels at INFORMS 2017

Rainmaker to present total revenue management approach for casino hotels at INFORMS 2017

Hospitality Technology, March 29, 2017

The Rainmaker Group will present a step-by-step approach to total revenue optimization for casino and gaming properties at the INFORMS 2017 Business Analytics Conference, being held at Caesars Palace in Las Vegas, April 2-4. During this strategic session, Angie Dobney, Rainmaker’s vice president of pricing and revenue management services, will detail the data-driven methodology behind the total revenue management approach that has been successfully implemented by many casino properties in recent years. 

The most impactful technologies coming to retail

The most impactful technologies coming to retail

Retail Touch Points, April 11, 2017

Suresh Acharya, INFORMS member and head of JDA Labs, discusses how, thanks to a shift in focus from "stuff" to "people," data science and machine learning are poised to take retail to new levels of efficiency, profitability, and customer satisfaction.

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