News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

Study Reveals Hidden Economic Cost of Sponsored Content for Social Media Influencers
News Release

BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement.

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OpenAI’s New Stargate Project and China’s DeepSeek: Goliath vs. David
Media Coverage

On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.

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Resign or stay? Federal workers are on the clock — Here’s how decision-analysis tools can help
Media Coverage

Living in limbo: An estimated 2 million U. S. federal employees were thrust into a decision they did not seek to make. A deadline from the Trump Administration was halted last week, and is now in the hands of a judge. When a deadline is set those employees will have to make a high-stakes choice: Take a buyout and resign, or they can choose to stay in an uncertain job environment, including the possibility of being laid-off or having significant changes in work duties or leave with a buyout. This current reprieve gives these federal employees a little more time, but the fundamental question for each of them remains: What’s the right move for your career and future?

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
[email protected]
443-757-3578

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Why is America running short of cancer drugs?

Why is America running short of cancer drugs?

The Week, June 29, 2023

Cancer is always a crisis. And lately, that crisis has been compounded by a shortage of two chemotherapy drugs, The New York Times reported. A shortfall of carboplatin and cisplatin is "forcing patients and their doctors to face even grimmer realities than those cancer typically presents." And there are few signs the shortage will end anytime soon. "Some companies that sell the medications are projecting that the shortage will last through the fall or later."

Will Generative AI Transform Political Campaigns?

Will Generative AI Transform Political Campaigns?

The Messenger, June 27, 2023

Several Republicans have already thrown their hat into the ring to garner the GOP nomination for the presidency. The tumultuous Republican primaries during the 2016 campaign were fueled by the large number of candidates and the “styles” that they employed, such as the inordinate use of social media, like Twitter, to promulgate their messages. The 2024 campaign leading up to Election Day could be even more chaotic, given the growth of generative artificial intelligence (AI) and how it may impact campaign information. 

GM’s EV development strategy is losing consumer confidence

GM’s EV development strategy is losing consumer confidence

Business Leader, June 29, 2023

As one of the world’s leading automakers, General Motors (GM) has a history of developing innovative cars, including electric vehicles (EVs) since its founding in 1908. However, the company’s approach to EVs has been inconsistent. The company has repeatedly developed and abandoned EVs, switched to electric trucks, and invested in lithium mines. These actions suggest a lack of clear and consistent commitment to EV development. GM’s approach to EVs has continued to be characterized by short-term tactics rather than a clear long-term strategy.

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