News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS in the News

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Lawrence Wein: Computation cracks cold cases

Lawrence Wein: Computation cracks cold cases

Stanford University, December 2, 2022

An expert in the fast-emerging field of forensic genetic genealogy reveals how mathematics can help catch criminals through traces of their DNA.

NOT REAL NEWS: A look at what didn’t happen this week

NOT REAL NEWS: A look at what didn’t happen this week

The Associated Press, December 2, 2022

A roundup of some of the most popular but completely untrue stories and visuals of the week. None of these are legit, even though they were shared widely on social media. The Associated Press checked them out. Here are the facts:

A Supply Chain Christmas List 2022

A Supply Chain Christmas List 2022

Supply Chain Digest, December 2, 2022

As we head rapidly into the Holiday season, I will note that every few years about this time I offer my supply chain Christmas list for Santa’s consideration, and am doing so here again in 2022.

Supply Chain Movement 47 | Resilience & Systems

Supply Chain Movement 47 | Resilience & Systems

Supply Chain Movement, December 2, 2022

In 1994, the founder of Interface, a manufacturer of carpet, rubber and vinyl tiles, launched ‘Mission Zero’ and set himself the goal of eliminating the company’s negative impact on the planet by 2020. He succeeded, which meant it’s time for a new initiative: Climate Take Back, aimed at helping to reverse global warming. One of its pillars is to use CO2 as a resource and raw material rather than viewing it as an enemy. This has huge implications for products, and thus for the total supply chain. How is Eline Oudenbroek, VP of Operations, leading the organization through all these changes?

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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