INFORMS Releases

CATONSVILLE, MD, September 4, 2018 – A new study to be published in the INFORMS journal Marketing Science has revealed that health insurance has a small effect on brand enrollments, raising the question of whether health insurance television advertising is worth the expense.

CATONSVILLE, MD, August 1, 2018 – A group of data scientists conducted an in-depth analysis of major innovations and stock market bubbles from 1825 through 2000 and came away with novel takeaways of their own as they found some very distinctive patterns in the occurrence of bubbles over 175 years. The study to be published in the August edition of the INFORMS journal Marketing Science is titled “Two Centuries of Innovations and Stock Market Bubbles,” and is authored by Alina and Sorin Sorescu of Mays Business School at Texas A&M University; Will Armstrong of the Rawls College of Business at Texas Tech University; and Bart Devoldere from the Vlerick Business School in The Hague, The Netherlands.

CATONSVILLE, MD, July 11, 2018 – Anyone who shops online is familiar with those ‘top-rated’ products or services that rise to the top of their search on e-commerce intermediary sites like Amazon or Expedia. So, do those rankings really help those products or services get sold? 

CATONSVILLE, MD, June 21, 2018 – Since the first e-book platform launched in 2007, e-book sales grew to comprise 20 percent of all book sales by 2015. To ensure the increasing popularity of e-books do not undermine the success of their printed counterparts, publishers frequently delay the digital publication date for several weeks after the print edition has been released. However, new research in the INFORMS journal Management Science found that delaying the sale of the e-version of a new book does not lead to increased print sales, and can result in significantly fewer e-book sales once the digital version is made available.

CATONSVILLE, MD, June 1, 2018 – While many may dread campaign season because of pervasiveness of negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume.