INFORMS Releases

A collection of all INFORMS related press releases.

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Over 80% of online ad effect is on offline sales

Over 80% of online ad effect is on offline sales

News Release, February 2, 2017

CATONSVILLE, MD, February 2, 2017 – According to a forthcoming study in the INFORMS journal of Marketing Science online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions.

Can big data yield big ideas? Blend novel and familiar, new study finds

Can big data yield big ideas? Blend novel and familiar, new study finds

News Release, January 6, 2017

CATONSVILLE, MD, January 9, 2017 – Struggling to get your creative juices flowing for a new idea or project? A study in an upcoming edition of the INFORMS journal Marketing Science sheds light on the secret sauce to developing creative ideas, and it all comes down to word choice.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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Decision Science Digest

Decision Science Digest: June 18, 2024

BALTIMORE, MD, June 18, 2024 –

EDITOR’S NOTE: Decision Science Digest is a periodic communique highlighting recent peer-reviewed research published by INFORMS, the largest association for the decision and data sciences, across its 17 journals. This issue highlights four press releases based on the findings of new peer-reviewed articles.

  • Tailoring Ads to Consumers: How Facial Expression Software is Streamlining the Process (INFORMS journal Management Science)
  • Teaming Up to Reach a Goal: New Research Proves Social Ties Improve Long-Standing Success (INFORMS journal Management Science)
  • Predicting Deliveries: Fostering Trust with Consumers So They Buy Again, A New Model to Nail Down Product Delivery Dates (INFORMS journal Manufacturing & Service Operations Management)
  • The Tesla Effect! The Impact of EV Charging Locations on Local Businesses (INFORMS journal Manufacturing & Service Operations Management)
Decision Science Digest: May 30, 2024

BALTIMORE, MD, May 30, 2024 –

EDITOR’S NOTE: Decision Science Digest is a periodic communique highlighting recent peer-reviewed research published by INFORMS, the largest association for the decision and data sciences, across its 17 journals. This issue highlights four press releases based on the findings of new peer-reviewed articles. 

  • Increasing Efficiency & Care in the Hospital System: Reducing a Nurse’s Workload by One Patient Leads to 14% Speedup in Service to Other Patients (INFORMS journal Manufacturing & Service Operations Management)
  • Incorporating Diversity Equally: What Group Size Reveals About Perceptions on Diversity (INFORMS journal Organization Science)
  • New Research Reveals Bias in Awards for NBA Players When a High-Profile Player is on the Team (INFORMS journal Organization Science)
  • Embracing a New Normal: How Restaurants Can Adjust to Stay Afloat in a World of DoorDash and Grubhub (INFORMS journal Service Science)
See all Decision Science Digest Releases