News Releases

CATONSVILLE, MD, October 11, 2016 – As search advertising gains share in advertising budgets, the decision on which keywords to bid on has gained in importance among marketers – both big and small. An often debated question is: Should marketers prioritize advertising on the last keyword or the first keyword that a customer searched that led to clicks and sales? There is no obvious answer to the question. 

CATONSVILLE, MD, September 28, 2016 – From fighting disease and treating patients, to managing hospitals, driving insurance, and guiding virtually every aspect of the healthcare system, the use of analytics and operations research methods are dramatically altering the healthcare landscape.

CATONSVILLE, MD, September 2, 2016 – Given the ease of online search, consumers can explore and discover hundreds of available items in any category. Retailers and advertisers are keen to influence the search and final purchase through better product recommendations and targeted advertising.  

CATONSVILLE, MD, August 1, 2016 – How well does the emotional and instantaneous content in tweets perform relative to the more deliberate searches recorded in Google Trends in forecasting future TV ratings? In a massive big data analysis using data from Twitter, Google Trends and other widely used websites for entertainment information, a forthcoming article in the INFORMS journal Marketing Science finds that mining Twitter content is significantly more effective than Google Trends in its ability to predict future TV ratings. 

CATONSVILLE, MD, June 10, 2016 - Certain products like Bose headphones and Sonos speakers never seem to be advertised below a certain price. That is because many manufacturers insist on a minimum advertised price (MAP) for their products. Ever wondered if it is worth searching for a lower price for such products? 

CATONSVILLE, MD, April 18, 2016 – What do Toyota, Aveda, and Clif Bar have in common? A forthcoming article in the INFORMS journal Marketing Science finds that Twitter fans of these brands are all more likely to follow accounts that tweet about the environment. This in turn creates a greener image than other brands in their sectors.

ORLANDO, FL, March 17, 2016 – Nearly 1,000 of the leading minds and visionaries in the fields of analytics and operations research will converge in Orlando, Florida, April 10-12 for a unique conference dedicated to mastering business analytics strategies and tactics that drive innovation and benefit society in new and exciting ways.

CATONSVILLE, MD, March 15, 2016 – When it comes to getting a loan – even for those without a credit history – it helps to have financially responsible friends on one’s social network, according to a new study forthcoming in the INFORMS journal Marketing Science.

CATONSVILLE, MD, April 28, 2015 - A new study published in Marketing Science reveals that double-digit revenue growth accrues to firms that create brand-specific own online communities. The study, titled “Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community,” was conducted by professors Puneet Manchanda at the University of Michigan, Grant Packard at Wilfrid Laurier University, and Adithya Pattabhiramaiah at Georgia Tech.

CATONSVILLE, MD, March 20, 2015 - A new study finds that most firms do not use a Skimming or Penetration Strategy to price new products. The study will be published in Marketing Science, and is titled, “Skimming or Penetration? Strategic Dynamic Pricing for New Products”. The research was conducted by Martin Spann, professor at Ludwig-Maximilians-University Munich (Germany), Marc Fischer, professor at the University of Cologne (Germany) and the University of Technology Sydney (Australia), and Gerard J. Tellis, professor at the Marshall School of Business, University of Southern California.