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Can a Free App Fuel the Success of Its Paid Companion?
...The freemium business model, characterized by providing a basic version of a ...

Breaking silos across disciplines to leverage data science to solve business problems
...Join us for this highly engaging and interactive session about how to understand...

Wael Jabr
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The Long-Term Effects of GDPR on Personal Data Markets
...In May 2018, the European Union enacted the General Data Protection Regulation (...

Yifan Zhang
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2023 Edelman Award Winner Walmart's Presentation
...Walmart is the 2023 Edelman Award Winner, awarded at the 2023 INFORMS Business ...

2025 ISMS Marketing Science Conference
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Wen Wen
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Section 9 - Marketing, Communications & Outreach

Analyzing America's Supply Chains
...INFORMS Webinar: Analyzing America's Supply Chains with Christopher Tang, ...