BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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While millions of Americans were enjoying Thanksgiving weekend with loved ones, health officials were sounding the alarm on a “heavily mutated” coronavirus variant emerging in South Africa.
It’s no secret that commuter travel choices change traffic patterns and times. On-demand service providers such as Uber and Lyft have been very successful at adapting their service offerings and price points to travelers’ needs and preferences. In the process, they sometimes generate trips that would otherwise not have been made; at other times they incentivize travelers to switch from traditional trains and buses to on-demand services; and in some cases they increase road traffic.
A new COVID-19 variant is making its way around the world. How concerned should North Carolina be, and what precautions should you take?
Thirty-thousand high-end snow globes are trapped in San Pedro Bay, split between two shipping containers on two ships in the idle flotilla offshore.
New audio is available for media use featuring supply chain expert Tinglong Dai on holiday gift-buying and the nation’s current supply chain crisis. This content is made available by INFORMS, the largest association for the decision and data sciences. All sound should be attributed to Tinglong Dai. He is a professor of operations management and business analytics at the Johns Hopkins Carey Business School. He also has joint faculty appointments at the Johns Hopkins School of Nursing and Institute for Data-Intensive Engineering and Science. He is on the core faculty and leadership team of the Hopkins Business of Health Initiative. There are four questions and responses. These responses were provided on November 22, 2021.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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