News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Why that Xbox you ordered might not get here for the holidays

Why that Xbox you ordered might not get here for the holidays

San Francisco Chronicle, November 16, 2021

Rescuing Christmas from the supply-chain Grinch won’t be easy. To make it happen, policymakers and business leaders must take an expansive approach, paying attention to logistics beyond our nation’s clogged-up harbors.

ESG investing has a sustainability blind spot: supply chains

ESG investing has a sustainability blind spot: supply chains

Fast Company, November 23, 2021

If you own stocks, chances are good you have heard the term ESG. It stands for environmental, social, and governance, and it’s a way to laud corporate leaders who take sustainability—including climate change—and social responsibility seriously, and punish those who do not.

Black Friday loses luster with retailers' earlier push to maximize holiday sales

Black Friday loses luster with retailers' earlier push to maximize holiday sales

TribLive, November 23, 2021

Black Friday isn’t what it used to be. That, of course, won’t stop sisters Jenna and Jamie Fratangelo of Scottdale. They’ll have Thanksgiving dinner with their family, get their five children ready for bed, plot their game plan and then head out before sunrise to spend the day shopping for sales and bargains.

Supply chain woes trigger shortages of critical medical devices

Supply chain woes trigger shortages of critical medical devices

Cal Matters, November 22, 2021

When Henry Genung was four months old, doctors cut a hole in his windpipe and inserted a tube to help him breathe. Born with a rare genetic mutation that blocked his upper airway, Henry, who is now 18 months old, will need the tube for several more years.

The COVID Cancer Effect

The COVID Cancer Effect

Scientific American, November 22, 2021

As the novel coronavirus swept through Boston last March, Toni Choueiri was worried. He was concerned not only about the rapid rise in COVID infections but about the swift shutdown in cancer screenings.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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