News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

Study Reveals Hidden Economic Cost of Sponsored Content for Social Media Influencers
News Release

BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement.

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OpenAI’s New Stargate Project and China’s DeepSeek: Goliath vs. David
Media Coverage

On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.

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Resign or stay? Federal workers are on the clock — Here’s how decision-analysis tools can help
Media Coverage

Living in limbo: An estimated 2 million U. S. federal employees were thrust into a decision they did not seek to make. A deadline from the Trump Administration was halted last week, and is now in the hands of a judge. When a deadline is set those employees will have to make a high-stakes choice: Take a buyout and resign, or they can choose to stay in an uncertain job environment, including the possibility of being laid-off or having significant changes in work duties or leave with a buyout. This current reprieve gives these federal employees a little more time, but the fundamental question for each of them remains: What’s the right move for your career and future?

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Fact Check: Congressman Wrong About COVID-19 Exposure Study

Fact Check: Congressman Wrong About COVID-19 Exposure Study

WRAL, July 7, 2020

A North Carolina congressman says 10% of his state’s population has been exposed to the novel coronavirus. U.S. Rep. Greg Murphy, a doctor and a Republican, made the claim in a June 23 Facebook post criticizing Democratic Gov. Roy Cooper. “We also found out over the weekend that antibody testing conducted by Dr. John Sanders at Wake Forest University showed that over 1 million people in North Carolina have now been exposed to the virus. How could another institution in our state get this done so quickly when the governor’s administration could not?” Murphy wrote.

Stress Testing Supply Chains Key to Building Resilience

Stress Testing Supply Chains Key to Building Resilience

Supply Chain Digest, July 8, 2020

In the face of the coronavirus crisis, building improved supply chain resilience is perhaps the hottest topic in the industry right now, with literally dozens if not hundreds of articles and pundits weighing in on what companies need to do to become more resilient.

Online Visuals Capture Consumers’ Brand Perceptions

Online Visuals Capture Consumers’ Brand Perceptions

PPAI Media, July 7, 2020

Visual cues are overtaking the text in their messaging in defining online conversations. A new study published by INFORMS, an international association for operations research and analytics professionals, and conducted by researchers from the University of Colorado, the New Economics School in Russia and the University of Washington, found a strong link between the visual portrayal of a brand in online imagery created by consumers and the larger brand perceptions.

INFORMS Names Elena Gerstmann Executive Director

INFORMS Names Elena Gerstmann Executive Director

News Release, July 8, 2020

CATONSVILLE, MD – INFORMS, the leading association for operations research and analytics professionals, announced today that Elena Gerstmann, Ph.D., FASAE, CAE, has been named Executive Director effective July 27.

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