BALTIMORE, MD, September 11, 2024 – Online dating sites have become one of the more popular means for people to meet each other and explore the potential for a romantic relationship. But did you know that it’s the size of the online dating pool that could make or break your own quest for love?
Blame the presidential election for extra early Christmas shopping this year.
The test for any breakthrough technology is often where you least expect it, but once it “conquers” that application, even more possibilities may emerge.
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INFORMS member and INSEAD professor Henrich Greve, with colleague Vibha Gaba, discuss their upcoming research in the INFORMS journal Organization Science, which explores how airlines balance the often-conflicting imperatives of safety and profitability, and in particular, how financial performance affects an airline’s focus on safety.
CATONSVILLE, MD, April 2, 2019 – Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see a boost in online shopping when television viewers multitask and engage in social media activity while watching certain programs.
It happens all the time: a brand’s celebrity spokesperson finds him/herself at the center of a controversy, which unwittingly generates negative publicity for the endorsing brand. While currently one of marketers’ preferred avenues for driving brand awareness and boosting sales, celebrity endorsement remains a practice area also wrought with challenges, chief among them being the liabilities they present when celebrities behave poorly, and what disastrous effects these crises can have on a company’s reputation and stock returns. Now, new research in the INFORMS journal Management Science sheds some light on what economic effects a company’s reaction to these unforeseen events might have.
The NYPD has developed new technology called Patternizr, an algorithmic machine-learning software that sifts through police data to find patterns and connect similar crimes. Developed by the New York Police Department, Patternizr is the first tool of its kind in the nation. It's been in use by NYPD since December 2016, but its existence was first disclosed by the department this month.
CATONSVILLE, MD, March 25, 2019 – Researchers from the University of Connecticut and Free University of Berlin published new research in the INFORMS journal Management Science that provides companies with substantiated, actionable insights on strategies for effectively responding to situations where their highly compensated celebrity endorsers generate negative publicity.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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