News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

Study Reveals Hidden Economic Cost of Sponsored Content for Social Media Influencers
News Release

BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement.

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OpenAI’s New Stargate Project and China’s DeepSeek: Goliath vs. David
Media Coverage

On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.

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Resign or stay? Federal workers are on the clock — Here’s how decision-analysis tools can help
Media Coverage

Living in limbo: An estimated 2 million U. S. federal employees were thrust into a decision they did not seek to make. A deadline from the Trump Administration was halted last week, and is now in the hands of a judge. When a deadline is set those employees will have to make a high-stakes choice: Take a buyout and resign, or they can choose to stay in an uncertain job environment, including the possibility of being laid-off or having significant changes in work duties or leave with a buyout. This current reprieve gives these federal employees a little more time, but the fundamental question for each of them remains: What’s the right move for your career and future?

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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How High Performers Can Boost Overall Team Productivity

How High Performers Can Boost Overall Team Productivity

Job Advisor, October 1, 2019

To start with a big picture, if you look at industries like the restaurant industry, it’s huge. The statistics tell us that, at some point, half of the population of the United States has worked in a restaurant. Typically, these are part-time jobs. They don’t pay well. They don’t even pay minimum wage. The basic wage is very, very low, and you rely on tips. And restaurants, as a rule, don’t make a lot of money. We are talking about a couple of percentage points in profitability.

Chatbots Can Make as Many Sales as Humans

Chatbots Can Make as Many Sales as Humans

Adweek, September 29, 2019

Chatbots can match the performance of proficient human salespeople—or outperform inexperienced ones fourfold—but only when customers are unaware they are conversing with artificial intelligence.

Are You Willing to Be Tracked to Save on Car Insurance?

Are You Willing to Be Tracked to Save on Car Insurance?

Consumer Reports, September 26, 2019

Could you handle scrutiny of your driving habits in return for a price break on your insurance? That’s the bargain participants in usage-based (or telematics-based) insurance programs are making. In return for driving well and logging low miles, you could save as much as 50 percent off premiums.

New research analyzes video game player engagement

New research analyzes video game player engagement

Neuroscience News, September 25, 2019

New research in the INFORMS journal Information Systems Research looks at gamer behavior and how to match their engagement level with different games to ensure they play more often and for longer periods of time.

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