News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

Study Reveals Hidden Economic Cost of Sponsored Content for Social Media Influencers
News Release

BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement.

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OpenAI’s New Stargate Project and China’s DeepSeek: Goliath vs. David
Media Coverage

On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.

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Resign or stay? Federal workers are on the clock — Here’s how decision-analysis tools can help
Media Coverage

Living in limbo: An estimated 2 million U. S. federal employees were thrust into a decision they did not seek to make. A deadline from the Trump Administration was halted last week, and is now in the hands of a judge. When a deadline is set those employees will have to make a high-stakes choice: Take a buyout and resign, or they can choose to stay in an uncertain job environment, including the possibility of being laid-off or having significant changes in work duties or leave with a buyout. This current reprieve gives these federal employees a little more time, but the fundamental question for each of them remains: What’s the right move for your career and future?

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

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What’s more powerful, word-of-mouth or following someone else’s lead? New research says it’s word-of-mouth

What’s more powerful, word-of-mouth or following someone else’s lead? New research says it’s word-of-mouth

News Release, August 13, 2019

CATONSVILLE, MD, August 13, 2019– Researchers from the University of Pittsburgh, UCLA and the University of Texas published new research in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), that reveals the power of word-of-mouth in social learning, even when compared to the power of following the example of someone we trust or admire. The same research found, however, that both word-of-mouth and following someone else’s lead are two of the most powerful dynamics in influencing others through social learning.

New research finds restructuring Medicare Shared Savings Program can yield 40% savings in healthcare costs, bolstering payments to providers

New research finds restructuring Medicare Shared Savings Program can yield 40% savings in healthcare costs, bolstering payments to providers

News Release, August 8, 2019

CATONSVILLE, MD, August 8, 2019 – More than a trillion dollars was spent on healthcare in the United States in 2018, with Medicare and Medicaid accounting for some 37% of those expenditures. With healthcare costs expected to continue to rise by roughly 5% per year, a continued debate in healthcare policy is how to reduce costs without compromising quality. 

Live TV Consumer Changes, And Its Ad Consumption Impact

Live TV Consumer Changes, And Its Ad Consumption Impact

Radio and Television Business Report, July 19, 2019

In this day and age, if you miss a live broadcast of your favorite program or awards show, it’s no big deal. You can record it and watch it later … and with that, fast-forward, pause or rewind.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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