BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement.
On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.
Living in limbo: An estimated 2 million U. S. federal employees were thrust into a decision they did not seek to make. A deadline from the Trump Administration was halted last week, and is now in the hands of a judge. When a deadline is set those employees will have to make a high-stakes choice: Take a buyout and resign, or they can choose to stay in an uncertain job environment, including the possibility of being laid-off or having significant changes in work duties or leave with a buyout. This current reprieve gives these federal employees a little more time, but the fundamental question for each of them remains: What’s the right move for your career and future?
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Once again, a deadly outbreak of the Ebola virus disease is spreading throughout parts of Africa, mostly in the northern provinces of the Democratic Republic of Congo (DRC).
Applebee's, Olive Garden, Outback Steakhouse, and Chili's have all introduced tablets across their stores, while others, notably TGI Fridays and Chuck E. Cheese, have employed tablet tech for servers to directly send customer orders to the kitchen. BJ's Restaurants is testing pre-ordering via an app for its dine-in service at several of its stores this year.
Like Kenny Rogers' gambler, who has to "know when to hold 'em, know when to fold 'em," banks face financial risks and uncertainty when deciding when to chase consumers who default on their credit card payments and when to let them go.
As cannabis becomes legalized in more states across the U.S., many researchers are trying to measure the outcome of the new laws and cultural practices. In a study upcoming in the INFORMS journal Marketing Science, a team of researchers used internet search data to evaluate the effect of marijuana legalization on both adults and youth. "Asymmetric Effects of Recreational Cannabis Legalization” found that the new laws on cannabis affected searches for alcohol and tobacco differently, and that young people had different search patterns than adults.
New research among INFORMS members is saving hospitals big bucks. In the last year, a new module to predict and prevent seizures in brain injury patients saved more than $7 million and doubled the number of patients being treated.
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