ManSci study: It's OK for male execs to ask directions and business advice
[University of Pittsburgh Prof. Dave] Lebel says research has found that it can be easier to ask for help when you turn it into advice seeking. In a study published in the June 2015 issue of Management Science, researchers from Harvard Business School and Wharton School at the University of Pennsylvania found that advice-seeking differs from other help-seeking behaviors because you’re eliciting information for a course of action, retaining the decision-making process, and implying that the values of the advice seeker is similar to the adviser.
"Asking for a recommendation can feel flattering to the other person," says Lebel.