News Releases

BALTIMORE, MD, July 12, 2022 – A “normal” version of life is returning in the wake of the COVID-19 pandemic that includes travel and vacations. New research in the INFORMS journal Manufacturing & Service Operations Management predicts demand for multiple types of hotel rooms based on guest characteristics, travel attributes and room features. This methodology delivers insights on segmentation, classifying each guest into segments (or a mixture of segments) based on their characteristics.

BALTIMORE, MD, July 6, 2022 – A picture is worth a thousand… to restaurant owners and investors it could be worth their livelihood. New research in the INFORMS journal Management Science finds that consumer-posted photos can serve as a strong leading indicator of restaurant survival above and beyond reviews, company, competition and macro factors.

BALTIMORE, MD, June 27, 2022 – New research in the INFORMS journal Management Science finds that people can achieve long-term health goals and establish healthy habits when coupling wearable health devices such as “Fitbits” with economic incentives.

BALTIMORE, MD, June 16, 2022 – New research in the INFORMS journal Management Science identifies a new method of implementing pandemic lockdowns that decreases infection rates while also limiting negative economic impacts.

CATONSVILLE, MD, June 1, 2022 – If you only used one device, like your smartphone, for all of your internet searches and other applications, the data collected about you through that device would provide a picture of your preferences, habits and behaviors. This would help marketers better anticipate and specifically market to you going forward.

BALTIMORE, MD, June 6, 2022 – As we approach Juneteenth, a day marked each year to commemorate the emancipation of enslaved African Americans, new research in the INFORMS journal Management Science finds that racially-charged events and protests over the past decade have a direct and positive effect on what children are learning in U.S. public school classrooms.

BALTIMORE, MD, June 1, 2022 – Five stars means a perfect rating, right? Consumers use online ratings systems to decide which products to purchase, but are they reliable sources of information? New research in the INFORMS journal Marketing Science finds these ratings systems might be built on an unstable foundation, with the systems becoming less useful over time.

BALTIMORE, MD, May 31, 2022 – Contrary to popular belief, well-intentioned calls for women to invest in women-owned businesses might be doing more harm than good in resolving the gender gap in venture financing. New research found in the INFORMS journal Organization Science finds that female-owned startups that get funding from female venture capitalists are two times less likely to get additional financing compared to those with male investors.

CATONSVILLE, MD, May 5, 2022 – Airline frequent-flyer programs are a staple for air travel, particularly frequent business travelers, but do they add to the cost of business travel for employers? A new study says yes.

BALTIMORE, MD, April 2, 2022 – Companies that utilize augmented reality (AR) glasses as a new training and workforce tool to increase worker productivity risk stunting workforce innovation and ingenuity according to new research findings published in the INFORMS journal Manufacturing & Service Operations Management.