News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Need a COVID-19 test in Maryland? First you need to find one.

Need a COVID-19 test in Maryland? First you need to find one.

The Baltimore Sun, October 9, 2021

When Sheila Mahoney got a text alert that she may have been exposed to the coronavirus, the Baltimore resident spent an hour on the state’s online testing locator and then directly on pharmacy websites, finding one next-day appointment — in Virginia.

There’s still a paper shortage. You know what that means.

There’s still a paper shortage. You know what that means.

Marketplace, October 4, 2021

You might be tired of hearing about toilet paper in this pandemic. But when we’re talking about the paper supply overall, there’s no getting around it. Virtually all paper products — from wedding invitations to cereal boxes — are in short supply as mills struggle to keep up with demand and shipping bottlenecks cause delays and problems for consumers and businesses.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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