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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ranked choice, multimember districts could ‘handicap’ gerrymandering

Ranked choice, multimember districts could ‘handicap’ gerrymandering

Sciencenewsnet.in, September 23, 2021

ITHACA, N.Y. – New research from Cornell University lays out in detail why ranked-choice voting (RCV), combined with multi-member legislative districts, promotes fair representation and severely limits the gerrymanderers’ ability to draw themselves into the Election Day winner’s circle.

Op-Ed: Requiring vaccination proof isn't the problem. Making sure it's reliable can be

Op-Ed: Requiring vaccination proof isn't the problem. Making sure it's reliable can be

IndyStar, September 22, 2021

Once the Pfizer and Moderna COVID-19 vaccines were given FDA Emergency Use Authorization in December, the first priority was to create a national vaccine supply chain to get vaccines into the arms of health care workers and at-risk populations.  As the supply of vaccines increased, the footprint of eligible recipients grew.  By April, anyone over age 16 could get vaccinated at no cost at numerous facilities like their local pharmacy. 

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