News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

Read More
The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

Read More
How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

Read More

Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

What are you looking for?

Type of Content
Topic
Inauguration of University of North Dakota President Held This Afternoon

Inauguration of University of North Dakota President Held This Afternoon

Valley News Live, October 5, 2020

The University of North Dakota community will celebrate the inaugration of Andrew P. Armacost as the 13th president of the university at 2 p.m. Monday. A private ceremony will take place on campus at that time. Although it’s not open to the public due to COVID-19 restrictions, you can watch the event for free on the UND web page and Facebook live.

The Future of the Supply Chain

The Future of the Supply Chain

Communications of the ACM, October 6, 2020

One of the painful discoveries of the COVID-19 pandemic was how vulnerable U.S. supply chains are, demonstrated most vividly by the shortage of critical medical supplies and equipment. Supply chain experts agree that measures must be taken to ensure the supply chain of the future becomes more resilient and can withstand another national crisis.

How Pharma is Changing to Produce a Pandemic Vaccine in Rapid Time

How Pharma is Changing to Produce a Pandemic Vaccine in Rapid Time

Global Biodefense, October 5, 2020

To bring COVID-19 under control a vaccine needs to be available to every nation, rich and poor – and it needs to happen quickly. But pharmaceutical breakthroughs are usually the result a slow process involving competition, secrecy, risky investments and extensive trials. Changing any big industry to speed its processes up is going to be difficult. But there are signs that substantial changes are underway – and they may be here to stay.

'If You Play With Fire, You Get Burned.' Is a COVID-19-Safe Political Event Possible?

'If You Play With Fire, You Get Burned.' Is a COVID-19-Safe Political Event Possible?

News & Record, October 5, 2020

Large political gatherings in North Carolina that flout safety guidelines ahead of the 2020 elections have continued even as cases of COVID-19 rise across the state. That kind of event brought COVID-19 to the White House, resulting in President Donald Trump, first lady Melania Trump and some staff and party members — including U.S. Sen. Thom Tillis — testing positive for the coronavirus. Can political events in North Carolina be held safely?

New Research Examines Political “Air War” and “Ground Game” to Determine Which is Most Effective

New Research Examines Political “Air War” and “Ground Game” to Determine Which is Most Effective

News Release, October 7, 2020

CATONSVILLE, MD, October 7, 2020 – New research has shed light on how various political campaign activities influence voters. It found that a candidate’s mass media advertising is more likely to influence independent voters, while the campaign’s “ground game,” targeting voters through grassroots outreach, is more effective at reaching a candidate’s base.

Subject Matter Experts in

Supply Chain

View list of experts

Subject Matter Experts in

Healthcare

View list of experts

INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

Access OR/MS Today Magazine

Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

Access Analytics Magazine