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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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Operation Warp Speed Plan Released for COVID Vaccine Distribution

Operation Warp Speed Plan Released for COVID Vaccine Distribution

Managed Healthcare Executive, September 22, 2020

Recently, the White House released its COVID-19 vaccine distribution strategy through the U.S. Department of Health and Human Services (HHS) and the Department of Defense (DoD). The two departments, along with the Centers for Disease Control and Prevention (CDC), stated their plan provides a “playbook” for state and local public health programs on how to plan and operationalize a vaccination program for COVID-19.

25 Investigates: Will There Be a Second Surge of the Novel Coronavirus in Massachusetts?

25 Investigates: Will There Be a Second Surge of the Novel Coronavirus in Massachusetts?

Boston 25 News, September 22, 2020

It’s been more than six months since the coronavirus was first detected in Massachusetts. The global pandemic has disrupted school, work, travel, sports and even friendships. Data from the Massachusetts Department of Health shows the number of new cases, hospitalizations and deaths has dropped significantly since it peaked last spring but the number of people with the virus has been steady or climbing for more than two months. More people are getting sick with COVID-19 than getting better.

Last-Minute Deals Entice Travelers

Last-Minute Deals Entice Travelers

Good Morning America, September 18, 2020

With the loosening of change fees and the flexibility to work remotely, some travelers are considering booking last-minute getaways and holiday travel.

Strip Casinos Dominate COVID Tracing List; Cosmopolitan on Top

Strip Casinos Dominate COVID Tracing List; Cosmopolitan on Top

Las Vegas Review-Journal, September 19, 2020

The Cosmopolitan of Las Vegas topped reported locations of possible COVID-19 exposures in June, July and August in Southern Nevada, according to state disease investigation analyses obtained by the Review-Journal. The resort ranked first in each of five analyses, with other Strip hotel-casinos also near the top. The analyses — one conducted in July and the remainder in August — show that since hotel-casinos reopened in early June, they have consistently ranked higher as “possible exposure sites” than any other types of businesses in Clark County.

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