News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Vaccine Chaos Is Looming

Vaccine Chaos Is Looming

The Atlantic, September 28, 2020

On the day that a COVID-19 vaccine is approved, a vast logistics operation will need to awaken. Millions of doses must travel hundreds of miles from manufacturers to hospitals, doctor’s offices, and pharmacies, which in turn must store, track, and eventually get the vaccines to people all across the country. The Centers for Disease Control and Prevention, along with state and local health departments, coordinates this process. These agencies distributed flu vaccines during the 2009 H1N1 pandemic this way, and they manage childhood vaccines every day. But the COVID-19 vaccine will be a whole new challenge. 

Six Lessons Colleges are Teaching Us About COVID-19

Six Lessons Colleges are Teaching Us About COVID-19

The Hill, September 25, 2020

Colleges around the country who brought students back to campus are detecting thousands of COVID-19 infections. Every school is simultaneously serving as a chemistry, behavioral and data science lab during the campus reopening experiment. What are these experiments teaching us? Here are six key lessons learned so far from the fall semester that colleges can use to get it right in the spring.  

Ozarks Tonight: Herd Immunity

Ozarks Tonight: Herd Immunity

OzarksFirst.com, September 18, 2020

Brian Calfano sat down to talk with Julie Swan, a professor of industrial and systems engineering at North Carolina State as well as a CDC science advisor. The two talked about herd immunity, which is the point at which the public is protected from a virus because enough people are immune.

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