News Releases

CATONSVILLE, MD, August 20, 2019 – Should hospital advertising be banned? A few policymakers in Washington, D.C., have recently considered such an action based on a long-standing debate on whether it poses the spread of misinformation, and that it is not an effective or responsible use of an already limited healthcare budget. New research in the INFORMS journal Marketing Science studies the impact of a ban on hospital advertising, and whether those fears are justified.

CATONSVILLE, MD, August 15, 2019 – If you end up needing to go to the hospital, often times you’re hoping to get a bed without having to wait hours, but a new study shows you may want to wait a little longer, so that you are placed in the best ward for your needs. New research in the INFORMS journal Management Science shows that among patients admitted to the hospital, 19.6% are placed in beds in a ward outside the area of care they require. These patients who are placed ‘off service’ end up experiencing a 23% longer hospital stay and a higher chance of being readmitted within a month.

CATONSVILLE, MD, August 13, 2019– Researchers from the University of Pittsburgh, UCLA and the University of Texas published new research in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), that reveals the power of word-of-mouth in social learning, even when compared to the power of following the example of someone we trust or admire. The same research found, however, that both word-of-mouth and following someone else’s lead are two of the most powerful dynamics in influencing others through social learning.

CATONSVILLE, MD, August 8, 2019 – More than a trillion dollars was spent on healthcare in the United States in 2018, with Medicare and Medicaid accounting for some 37% of those expenditures. With healthcare costs expected to continue to rise by roughly 5% per year, a continued debate in healthcare policy is how to reduce costs without compromising quality. 

CATONSVILLE, MD, July 29, 2019 – We’ve all been there… you’re out to eat and in need of a refill or the check and the wait staff is nowhere to be found. It slows down business, reduces customer satisfaction and hurts the bottom line. New research in the INFORMS journal Management Science shows to counter this, restaurants should introduce tabletop technology as a demonstrated way to improve service and satisfaction.

CATONSVILLE, MD, July 17, 2019 – The recent wave of recreational cannabis legalization across the U.S. could generate $22 billion in sales per year, but not everyone is happy about it. New research in the INFORMS journal Marketing Science shows the alcohol industry could be impacted when the substance is legalized.

CATONSVILLE, MD, July 15, 2019– Researchers from the United States published new research in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), which sheds light on just how much it may take for the companies to profitably “steal” customers from their competitors.

CATONSVILLE, MD, June 17, 2019 – While serious economic and societal issues continue to swirl around the gender pay gap, new research published in the INFORMS journal Organization Science shows one area where this inequality is starting to disappear—higher education. Researchers have found that the gender pay gap disappears at more prestigious universities.

CATONSVILLE, MD, June 3, 2019 – Researchers from Indiana University and Emory University published new research in the INFORMS journal Marketing Science, which reveals the impact of product placement in television programming.  The findings indicate that prominent product placement embedded in television programming does have a net positive impact on online conversations and web traffic for the brand.

CATONSVILLE, MD, May 14, 2019 – Researchers from the University of Houston and Western University in London, Ontario, published new research in the INFORMS journal Management Science that has found that the power of word of mouth (WOM) is effective at boosting demand for counterfeited copies of motion pictures, but it depends on when the copies are made available.