News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

AI Thinks Like Us – Flaws and All: New Study Finds ChatGPT Mirrors Human Decision Biases in Half the Tests
News Release

BALTIMORE, MD, April 1, 2025 – Can we really trust AI to make better decisions than humans? A new study says … not always. Researchers have discovered that OpenAI’s ChatGPT, one of the most advanced and popular AI models, makes the same kinds of decision-making mistakes as humans in some situations showing biases like overconfidence of hot-hand (gambler’s) fallacy yet acting inhuman in others (e.g., not suffering from base-rate neglect or sunk cost fallacies).

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In 2025, you can’t have an effective democracy without data literacy
Media Coverage

You are swimming in an ocean of data and don’t even realize it. All around you are invisible amounts of data that would be staggering to try to comprehend. Thousands of smartphones and smart devices are talking to, sending and downloading vast amounts of data, video, audio, words, numbers, images, you name it. Everything from the latest movie on Netflix to someone’s radiology results from a cancer screening.

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Shell Shocked: How Small Eateries Are Dealing With Record Egg Prices
Media Coverage

Mom-and-pop businesses are trying to adapt to the soaring cost of eggs. The owners of four egg-centric restaurants across the country show how they are coping with this threat to their livelihoods.

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
[email protected]
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Special INFORMS journal collection explores the origins of strategy science

Special INFORMS journal collection explores the origins of strategy science

News Release, February 13, 2018

CATONSVILLE, MD, February 13, 2018 – Where do great strategies come from? How can opportunities be maximized? How can the most successful strategies be identified? These questions and more are explored in a one of a kind collection of essays by prominent thought leaders in strategy science. This one-of-a-kind collection began with a collaborative workshop hosted by Apple and was ultimately published by INFORMS, the largest international association of operations research (O.R.) and analytics professionals.

Super Bowl 2018 data

Super Bowl 2018 data

MarketingCharts.com, January 31, 2018

A study published in the INFORMS journal Marketing Science examined the link between Super Bowl viewership across the top advertising markets in the US and corresponding sales in those markets for advertisers brands during the 2006-2011 period. Focusing on the beer and soda categories (top-spending ones as outlined above), the authors estimated in one highlighted finding that “sales of Budweiser can increase as much as 10 six-packs per thousand households for a ten-point increase in ratings during the week leading up to the Super Bowl.” That’s good for Budweiser, which is reportedly now only the 4th-most popular beer in the US.

Movie magic hinges on more than dazzling use of technology, study finds

Movie magic hinges on more than dazzling use of technology, study finds

Engineering & Technology, January 29, 2018

Snow White and the Seven Dwarfs, released in 1937, was the first animated feature-length film. Each frame of Snow White was painted painstakingly by hand to create the fantastical world of the Brother Grimm’s fairy tale. Since 1937, animation technology has advanced beyond recognition, with most animated films using computer-generated images to bring colorful fictional worlds to life. However, according to a study in the INFORMS journal Organization Science, ‘Drawing Snow White and Animating Buzz Lightyear: Technological Toolkits Characteristics and Creativity in Cross-Disciplinary Teams’, a film needs more than dazzling animation technology to impress.

Three INFORMS journal articles recognized with 2017 Responsible Research in Management Award

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