News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Showcases Pivotal Shift Toward Energy Democracy
News Release

BALTIMORE, MD, November 12, 2024 – New research in the INFORMS journal Manufacturing & Service Operations Management is guiding the development of more inclusive and efficient electricity markets. The work demonstrates how aggregating small-scale, distributed energy resources (DERs) like solar panels can effectively balance the power of large utility companies.

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What Trump's win means for retail giants like Walmart, Target, and Costco
Media Coverage

Donald Trump's return to the White House is likely to usher in sweeping changes that affect retailers such as Walmart, Target, and Costco — from new tariffs to tax cuts and a new regulatory environment.

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A New Light at Intersections Could Help Louisiana Traffic Flow
Media Coverage

NEW ORLEANS, La. (KPEL News) - Louisiana intersections might one day look different, with the familiar red, yellow, and green lights potentially gaining a new color: white.

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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How weather impacts response to mobile ads

How weather impacts response to mobile ads

POST Online Media, July 21, 2017

According to a study in the INFORMS journal Marketing Science, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of your ad content can either help or hurt such response depending on the current local weather.

Women co-workers with strong bonds experience reduced conflict

Women co-workers with strong bonds experience reduced conflict

G'day India, July 21, 2017

Strong bonding among female co-workers can be favorable for the workplace as it can help in reducing conflict among female employees, a study has revealed. According to a study in the INFORMS journal Organization Science, when employers encourage an office environment that supports positive and social relationships between women co-workers, especially in primarily male dominated organizations, they are less likely to experience conflict among women employees.

Sunny, rainy, or cloudy: New study shows how weather can impact consumer purchase response to mobile ads

Sunny, rainy, or cloudy: New study shows how weather can impact consumer purchase response to mobile ads

News Release, July 20, 2017

CATONSVILLE, MD, July 20, 2017 – Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands … weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of your ad content can either help or hurt such response depending on the current local weather.

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